Undergraduate enrollment in the U.S. is down for the sixth straight year. Women enrolling in higher education saved colleges in the 1980s. So who can save colleges today? it’s likely first-generation college students and students of color.

The reality is that the landscape of higher education is changing, and institutions must adapt to better reach, engage, and support these unique populations of students.

This presentation featured Matt Rubinoff, Chief Strategy Officer at national nonprofit Strive for College, and Ryan Hargraves, Executive Director of Undergraduate Admissions at the University of Vermont who shared their thoughts on how colleges and universities can adapt their strategies with these new realities.

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