How Iowa State University Boosted Visibility and Engagement Among Their International Prospects
About Iowa State University
Iowa State University is a public, land-grant university, where students get a great academic start in learning communities and stay active in 800-plus student organizations, undergrad research, internships and study abroad. They learn from world-class scholars who are tackling some of the world’s biggest challenges — feeding the hungry, finding alternative fuels and advancing manufacturing.
Iowa State University enrolls students from over 120 countries around the globe. Understanding that it is important to stay connected, ISU looked for ways to establish a virtual presence for students to stay continuously engaged with the institution throughout the enrollment process. Understanding that time zones can heavily influence the time commitment required of their staff for international initiatives, online resources that are consistently available (live and on-demand) and immediately accessible are paramount to their success.
Partnering with PlatformQ Education, Iowa State developed a spring outreach calendar that combines live and pre-recorded webcasting content, consistently available on their custom-branded Conduit engagement platform. Programs included academic showcases and international student pre-orientation programs.
Leveraging Q-Tokens (direct log-in URLs) embedded in promotional emails, ISU eliminated all barriers between their identified student prospects and their content while maintaining all analytics and reporting of student activity on the platform.
The Results & What’s Next
ISU connected with hundreds of international prospects throughout the spring (live and on-demand), all without flying circles around the globe. Their scheduled engagement programs run throughout the remainder of the spring in support of new student pre-orientation and pre-arrival. These initiatives will boost yield by ensuring enrolling students are able to continually access resources and stay reminded of why they chose to be a Cyclone!
You CONDUIT Too!
Contact us to learn how Conduit + PlatformQ Eduction’s expertise in online engagement planning and strategy can support better conversion throughout the entire cycle.