Conduit platform compliments CRM and data analytics providers, creating holistic approach to student engagement
07/11/2019 – Needham, MA
The landscape of higher education technology continues to change. This, in part, is reflective of the evolving way that students and schools engage and connect. In addition to changing modalities of education, there are changes in the preferences and methods for reaching and supporting students throughout the process.
“It would not be surprising if anyone reviewing the world of higher education technology ended up with a headache: companies make conflicting claims about their products, many products have overlapping functionality, and it is not always clear what different product types mean. As a result, deciding which technology solutions you should choose is more challenging than it should be.” – James Wiley, Eduventures Principal Analyst for ACT | NRCCUA.
Engagement in 2019
In the 2019 edition of the Higher Education Technology Landscape, produced by Eduventures (the research arm of ACT | NRCCUA), PlatformQ Education has been recognized as one of the leading companies within the Recruitment Management Solutions category for Admissions & Enrollment Management.
“We’re excited to see PlatformQ Education recognized in this year’s Higher Education Tech Landscape report produced by Eduventures. The continuous and consistent omnichannel engagement solutions leveraged by our growing list of partners that includes great schools like Syracuse University, the United States Naval Academy, University of Tampa and Babson College (and many more!) play a tremendous role in supporting conversion and yield.” said Gil Rogers, Senior Vice President of Marketing and Strategic Partnerships for PlatformQ Education.
Supporting Better Enrollment Outcomes
Institutions that align online engagement with their broader enrollment plans see better conversion throughout the funnel, including:
- An average boost from inquiry to application of 35%
- More importantly, application completion rate increases by an average of 26%
- A full lifecycle yield (inquiry through deposit) increase of 7
These results are achieved by layering webcasting, social media streaming and live chat with legacy outreach methods like direct mail, email and print along with better use of data (empowered by analytics in an institution’s CRM, their trusted consultants like RNL, or on their own by leveraging platforms like Encoura DataLab).
To learn more about PlatformQ Education and to demo Conduit online engagement platform, visit www.platformqedu.com/conduit.
About PlatformQ Education
PlatformQ Education is the leading developer of continuous and consistent omnichannel online engagement plans and strategies for higher education. With a unique combination of strategic support and best-in-class software, PlatformQ Education enables institutions to meaningfully engage with students, parents, and counselors at every stage of the engagement process. Leveraging the Conduit platform, which combines webcasting, streaming, live chat, email and global SMS, nearly 200 institutions rely on PlatformQ Education to support their conversion and yield goals.
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