New integration closes the feedback loop of behavioral engagement
08/12/2019 – Needham, MA
PlatformQ Education, the leading developer of online engagement strategies and software solutions today announced a new integration between the Conduit online engagement software Capture Higher Ed Behavioral Engagement (CBE) that empowers institutions who leverage both services to make better informed decisions throughout the marketing, recruitment and enrollment process.
This new integration allows admissions officers who use Capture’s CBE solution for tracking and prioritizing their outreach to prospective students to have immediate visibility into which students are actively engaging with their institution’s digital content on the Conduit platform; including watching both live and on-demand video on the institution’s branded environment.
“Hundreds of leading institutions are using Conduit and CBE independently to power better online engagement programs by using data and analytics to drive more tailored content to their prospective student audience.” said Gil Rogers, Senior Vice President of Marketing and Strategic Partnerships at PlatformQ Education. Rogers continued, “Good software is open and easy. Allowing our shared clients to have immediate and full visibility into the activity of their prospects in real-time just makes sense.”
PlatformQ Education and Capture have proactively worked to embed CBE tracking into any shared partner platforms on Conduit, as well as CBE tracking within Conduit’s platform log-in URLs used in outbound marketing campaigns. These two enhancements enable Capture clients to ensure all online engagement is incorporated into their analysis as well as accelerate the process of identifying prospects whose activity is being tracked via the CBE platform.
Capture clients who are interested in incorporating Conduit online engagement into their overall strategic and marketing automation plans should contact David Ross, Director of Client Partnerships at PlatformQ Education at firstname.lastname@example.org.
To learn more about PlatformQ Education and to demo the Conduit online engagement platform, visit www.platformqedu.com/conduit.
About PlatformQ Education
PlatformQ Education is the leading developer of continuous and consistent omnichannel online engagement plans and strategies for higher education. With a unique combination of strategic support and best-in-class software, PlatformQ Education enables institutions to meaningfully engage with students, parents, and counselors at every stage of the engagement process. Leveraging the Conduit platform, which combines webcasting, streaming, live chat, email and global SMS, nearly 200 institutions rely on PlatformQ Education to support their conversion and yield goals.