Data delivery via Informatica drives better decisions, faster

12/18/2019 – Needham, MA

Leading enrollment managers need the ability to manage and make informed decisions with a complete look at their data. The ability to leverage multiple sources and touch points is paramount in a modern enrollment marketing campaign.

PlatformQ Education, the leading developer of continuous and consistent omnichannel online engagement strategies, today announced that they have successfully developed a process to automatically schedule delivery of student activity on a college or university’s branded platform directly to TargetX CRM via Informatica and SFTP. This, paired with the recently announced CRM Bridge capability, and ability to deliver seamlessly to Technolutions Slate, ensures that institutions who rely on any major CRM to manage their data and develop their communication plans can do so while also leveraging the best-in-class webcasting, streaming, chat, email and global SMS features within the Conduit platform.

“The ability to seamlessly incorporate online engagement data from Conduit in to our TargetX CRM will make leveraging the data infinitely easier for our team. We already have seen lifts in conversion and yield on the audiences we invite to our online events and programs supported by PlatformQ Education. Now, our team will be armed with greater insights to continue to drive even greater results.” said Jay Murray, Associate Vice President for Enrollment Services at Western Connecticut State University.

“What’s most exciting about this latest enhancement is that what it truly represents is our ability to deliver data to every major CRM. While TargetX and Slate are two of the most widely used and adopted CRM platforms, this process has enabled us to standardize SFTP delivery to any source which enables all of our partners to achieve the same level of insights to drive their strategies.” said Gil Rogers, Senior Vice President of Marketing and Strategic Partnerships. Rogers continued, “We’re grateful for partners like Western Connecticut State University that constantly push us and help us to grow.”

With this new enhancement, TargetX CRM users will be able to:

  • Receive scheduled exports of Conduit engagement activity and chat logs directly via SFTP
  • Leverage the PlatformQ Education team to make informed choices with respect to how to use their data and insights to craft follow up actions and communications
  • Save time and act faster by developing post-engagement workflows and analytics directly within Salesforce

Scheduled delivery via SFTP to TargetX CRM is available immediately for Conduit users who leverage the TargetX CRM or any other platform built on Salesforce. PlatformQ Education partners are encouraged to contact their Engagement Marketing Strategists to begin the setup process.

To learn more about PlatformQ Education and to demo Conduit online engagement platform, visit www.platformqedu.com/conduit.

About PlatformQ Education

PlatformQ Education is the leading developer of continuous and consistent omnichannel online engagement plans and strategies for higher education. With a unique combination of strategic support and best-in-class software, PlatformQ Education enables institutions to meaningfully engage with students, parents, and counselors at every stage of the engagement process. Leveraging the Conduit platform, which combines webcasting, streaming, live chat, email and global SMS, nearly 200 institutions rely on PlatformQ Education to support their conversion and yield goals.

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