Conduit platform leads Recruitment Management Solutions category
06/02/2020 – Needham, MA
Given the COVID-19 situation the technology landscape of higher education technology has never been more important for campus leaders to understand. Recent events shone a spotlight on the importance of the ability for institutions to adapt to changes to modalities of education as well as how students are engaged and supported throughout the process.
“Any large-scale, catastrophic event – hurricanes, pandemics, etc. – pressure-tests our environment, forcing us to question our readiness to respond and adapt to the challenges before us. COVID-19, in particular, has required nearly all institutions to Instantaneously deliver courses and academic support remotely, and many institutions have struggled to meet this need.” – James Wiley, Eduventures Principal Analyst for ACT | NRCCUA.
Recruitment (and more) in 2020
In the 2020 edition of the Higher Education Technology Landscape, produced by Eduventures (the research arm of ACT | NRCCUA), PlatformQ Education has been recognized as one of the leading companies within the Recruitment Management Solutions category for Admissions & Enrollment Management.
“We’re excited to once again see PlatformQ Education recognized in this year’s Higher Education Tech Landscape report produced by Eduventures. The tremendous adoption we have seen over the past year, even ahead of the COVID-19 situation, demonstrates a desire by students to leverage video and chat to engage with their future school. This is underscored by the fact that we’ve doubled our team and our client based over the past year while adding great partners like Louisiana State University, University of Connecticut, the University of Washington and many more.” said Gil Rogers, Executive Vice President for PlatformQ Education.
Supporting Better Enrollment Outcomes
Institutions that align online engagement with their broader enrollment plans see better conversion throughout the funnel, including:
- An average boost from inquiry to application of 35%
- More importantly, application completion rate increases by an average of 26%
- A full lifecycle yield (inquiry through deposit) increase of 7%
These results are achieved by layering webcasting, social media streaming and live chat with legacy outreach methods like direct mail, email and print along with better use of data (empowered by analytics in an institution’s CRM, their trusted consultants like RNL, or on their own by leveraging platforms like Encoura DataLab or Capture Higher Ed’s Behavioral Engagement Platform).
To learn more about PlatformQ Education and to demo Conduit online engagement platform, visit www.platformqedu.com/conduit.
About PlatformQ Education
PlatformQ Education helps colleges and universities evolve their online engagement strategies. With its suite of products and managed services, including Conduit, Campus Connect live chat, Global SMS and email automation, PlatformQ Education enables institutions to meaningfully engage with students, parents, and counselors at every stage of the engagement process. Whether the goal is to increase applications or influence accepted students’ decisions, or reach and engage alumni, hundreds of institutions rely on PlatformQ Education to support their conversion and yield goals every day.