The virtual enrollment playbook that transformed Babson College’s admissions process
On Friday, March 13, the Babson College Office of Undergraduate Admission sent out decision letters for the Class of 2024. While excited to start engaging our admitted students, we also knew that this was likely the last “normal” thing we would do in this admission cycle. Two days before the college announced that current students would not return to the campus for the rest of the semester due to the escalating threat of the COVID-19 virus.
We also knew that it was likely that faculty and staff would soon also be asked to go remote for an indefinite period of time. Two days later, we learned our campus was indeed closing and Babson’s unique program of entrepreneurial education was moving to online instruction. In the span of a week, we lost the ability to showcase the campus and its community in person. On Monday morning, my team in the undergraduate admissions office came together one last time to figure out how to recreate Babson’s 2020 enrollment plan.