The virtual enrollment playbook that transformed Babson College’s admissions process

We also knew that it was likely that faculty and staff would soon also be asked to go remote for an indefinite period of time. Two days later, we learned our campus was indeed closing and Babson’s unique program of entrepreneurial education was moving to online instruction. In the span of a week, we lost the ability to showcase the campus and its community in person. On Monday morning, my team in the undergraduate admissions office came together one last time to figure out how to recreate Babson’s 2020 enrollment plan.

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