In a post-college fair world it can be easy to fall into the trap of continuous effort with mixed results. Zooming from meeting to meeting or waiting patiently for a “visitor” in a virtual booth took up a lot of time this fall; contributing to double digit declines in inquiries and applications.
As we shift our focus to yield there are many ways to apply lessons learned from successfully shifting traditional in-person programs with innovative online formats. Check out these examples by leading institutions:
How the University of South Carolina Changed the Open House Game
The University of South Carolina needed to quickly move their traditional on-campus open house to a virtual format. They also needed to use their data to prioritize outreach and marketing. Learn how UofSC reached nearly 4,000 students and generated over 50,000 interactions using Conduit and their behavioral intelligence data from their identified audience.
Bringing the U to You
The University of Utah needed to replicate their fall travel in creative ways. Rather than rely solely on redundant Zoom sessions and fairs, they developed a content series to engage students in geographic territories as part of their “Bringing the U to You” series. This effective use of time and resources allowed their staff to cover more ground without spinning the wheels at their desk.
Strategy, Not Luck
The University of Notre Dame knows parents and family members are an integral part of the college enrollment process. Utilizing Conduit to host an executive panel for parents to connect proved so successful, they added an additional “part 2” discussion to keep the engaging question and answer session going- a strategy not possible during the in-person open houses of the past.
Learn how a diverse group of parents shared their experiences and their students’ journey with future Fighting Irish families. READ NOW>>
You CONDUIT Too!
Contact us to learn how Conduit + PlatformQ Education’s expertise in online engagement planning and strategy can support better conversion throughout the entire cycle.