The future of enrollment marketing requires fresh ingredients

Let me tell you a story about a parent showing their child how to cook the holiday roast beef.

The parent meticulously reviews every step with their child, selects the cut of meat, and how many pounds are needed for their family of six. They explain seasoning the meat and setting it on the counter before cooking. Finally, the parent explains the last step “… cut off the ends of the roast before setting it in the oven to roast.”

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