Virtual platforms have transformed recruitment for the better.

In the early days of search — the admissions process of acquiring student lists from standardized tests or survey providers — the process was treated as a routine event. Institutions would secure their list of high school juniors and seniors in October, drop it at the top of their communication flow, and kick off the annual recruitment cycle.

Digital sources changed all of that. In the early 2000s, it was websites like Zinch or Cappex. Today the main player is Niche …

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