Lessons from Disney+ on virtual engagement.

One of the largest challenges facing streaming providers is the concept of subscriber churn. Because services like Netflix, Disney+, HBO Max, et al. allow subscribers to cancel any time, they run the risk of subscribers simply shutting down the service when they’ve finished bingeing their favorite sitcom or sci-fi series.

To combat churn, content platforms like these are under pressure to consistently release new and stimulating content to keep their subscribers engaged. The easiest example is one of the newest entrants, Disney+ …

Keep reading at Inside Higher Ed.