Why online engagement is here to stay.

With May 1 having come and gone, I find myself remembering with some amusement my thoughts on March 16, 2020 — the day that the admission and financial aid teams at Babson College packed up and prepared to be virtual until we could “flatten the curve.”

Of course, we were concerned about the health and safety of our friends and families, and we were sad that the students would miss the rest of the semester, but we believed that they’d be able to reunite at commencement in May. While we had no idea what this short break could do to enrollment (how will students deposit without seeing our campus in all its spring splendor?), we believed we’d make up for it with summer in-person tours and information sessions. And, of course, fall would be completely normal and we would be back in the routine, visiting schools on schedule …

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