While vaccines have rolled out across the US and much of the world, COVID-19 concerns and specific institutional requirements continue to be top of mind. Prospective college students, current students, families, staff, and faculty are all eager to stay updated on what their college or university will be like this Fall. 

Do you know what your community is feeling? What are they most concerned about? What procedures and requirements are they willing to follow? How do you plan to communicate with them and ensure they are all on the same page?

Maguire Associates published research from March showing how prospective students and families feel about college COVID-19 policies. That data aligns with trends PlatformQ Education has been seeing with our partner institutions and their audiences.

Dr. Alice Arredondo, Senior Director of Client Strategy, and Marie Elliott, Director of Interactive Marketing share some of the key findings and offer strategic suggestions to help your institution plan for these vital back to school conversations.