The Great Admissions and Enrollment Reset

There’s no doubt that many colleges and universities are facing immediate threats to their financial survival as a result of the COVID-19 pandemic. When Robert Zemsky, a professor at the University of Pennsylvania, stated in his recent book, The College Stress Test, that 10 percent of the nation’s colleges were at risk of closing, his prediction sounded dire enough. Recently, he told ABC News, “We think another 10 percent is at risk because of the virus.” It’s not surprising that throughout the country, colleges and universities are engaged in desperate operations to rescue their 2020-21 enrollments. […]

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Conduit, Underscore and Slate text logos on interlocking puzzle pieces.

Underscore and PlatformQ Education Forge Strategic Partnership

PlatformQ Education, the leading developer of virtual engagement strategies and software and Underscore, the world’s first Slate Platinum Preferred Partner, announce a strategic partnership to provide data and reporting integration support, powered by Underscore, to institutions leveraging the Conduit virtual engagement platform. This partnership provides education institutions with seamless access to enhanced webcasting and chat solutions for audience engagement while leveraging the industry-leading Slate CRM platform.  […]

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[INFOGRAPHIC] Into the Unknown

This spring PlatformQ Education hosted over 2,000 admitted student events on the Conduit platform. Embedded in all of that engagement and interaction are some amazing insights to share. Below is an infographic we put together to summarize some key findings. […]

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PlatformQ Education Introduces Conduit Workflow LMS Solution

To better support institutions seeking to develop consistent, secure, and measurable video content for their various constituencies, PlatformQ Education announces Workflow, a new LMS solution. Workflow lives within the Conduit platform and enables colleges and universities to develop personalized video and quiz content for new student orientation, staff training and on-boarding. Progress through the content is tracked at the individual level, maximizing engagement and recall of content by the institution’s audience. To “unlock” the next steps in the process, the audience must view video content in its entirety. Quizzes and tests may be added to the process for enhanced engagement. […]

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PQE Vice President Mallory Willsea joins Education Talk Radio

PlatformQ Education’s Vice President of Operations and Strategy, Mallory Willsea, recently made an appearance on Education Talk Radio to discuss the impact of COVID-19 on the recruitment process and to share how colleges and universities are evolving how they reach their prospective student audience with traditional travel-based tactics now off of the table. […]

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Road Runners, Don’t Zoom.

A rite of passage for many higher ed pros, travel has been a cornerstone of the college recruitment process for decades. Whether a fresh graduate in their first job or a seasoned admissions professional, high schools and community colleges across the country have welcomed fall college visitors with open arms.

Of course, thanks to digital channels, a lot has changed over the last 10+ years. Most significantly, the college search and choice process no longer begins when a senior hits their final year of high school. […]

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Why Babson College knows the pre-COVID recruitment model is in the past

On Friday, March 13, the Babson College Office of Undergraduate Admission sent out decision letters for the Class of 2024. While excited to start engaging our admitted students, we also knew that this was likely the last “normal” thing we would do in this admission cycle. Two days before the college announced that current students would not return to the campus for the rest of the semester due to the escalating threat of the COVID-19 virus. […]

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Plan Ahead and Prepare

Running a virtual event can feel both overwhelming and simple at the same time. And if you are in charge of running virtual events, you will deal with a variety of virtual-experience and comfort levels among your presenters.  […]

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No More Car Naps

The challenge for enrollment managers and admissions counselors is figuring out the most efficient and meaningful way to replace these initiatives to best support students, while also not burning out their staff. There is a pressure to “do everything,” which will lead to negative results. […]

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Re-Imagining New Student Orientation

Like every other institution this past spring, the University of Connecticut had to act quickly to reach and engage their incoming class using virtual tools. In April 2020, UConn hosted “UConn Bound Week”, a virtual event in lieu of their traditional on-campus admitted student programs. […]

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