What to do when your amazing yield plan is put on ice

It never fails. The best laid plans rarely go off without some type of a hitch.

Imagine a world where you have an amazing event-focused yield campaign that includes a combination of on-campus, regional, and even international events. In a perfect world these events all happen without any challenges keeping students from connecting with your team.  […]

Read More

A Fresh Approach to Parent Engagement

How University of San Diego influenced over 1,000 families without leaving their desk About the University of San Diego The University of San Diego is dedicated to advancing academic excellence with a mission grounded in the Catholic intellectual tradition. Students are encouraged to explore how faith and reason are compatible in education and to develop […]

Read More

The Top 20 #highered Resolutions for 2020

As the calendar begins to turn to “the roaring ’20s” we all start to reflect and think about what we can do to resolve to do better in our personal lives, health, and of course our work. Our team sat down and brainstormed what we think are the 20 things our partners and leading higher […]

Read More

Conduit to TargetX Connector Announced

Data delivery via Informatica drives better decisions, faster 12/18/2019 – Needham, MA Leading enrollment managers need the ability to manage and make informed decisions with a complete look at their data. The ability to leverage multiple sources and touch points is paramount in a modern enrollment marketing campaign. PlatformQ Education, the leading developer of continuous […]

Read More

The 2019 Online Engagement Roundup

Our top 5 posts of the year The past year has been a transformative one for the way students and schools connect and engage. Leading institutions are catching on and recognizing that in order to stay ahead they need to layer new methods of communicating in to existing web strategies. To help you catch up […]

Read More

MBA: Making Business Accessible

How Babson College hosted an online open house to drive conversion About Babson College An independent, not-for-profit institution, Babson is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the New England Association of Schools and Colleges, and the EFMD Quality Improvement System (EQUIS). In the 2018–2019 academic year, more than 2,350 undergraduate […]

Read More

5 Insights from the 2019 IIE Open Doors Report

We all know it. We all understand it. And yet, it’s so hard to do. What are we talking about? The common understanding that students want personalized and authentic content at each phase of their college search.

Content marketing can seem hard. This is why so many of us revert back to static drip campaigns and stuffy legacy content. What if I told you that this didn’t have to be the case … that the tools that you need to build high-impact content are already in your toolbox. […]

Read More

Maximizing Early Admit Yield

Valencia College has become an innovative leader in higher education with a reputation for student success. Through a welcoming learning environment and a focus on improving student outcomes, Valencia provides an affordable, quality education to all who apply. […]

Read More

Leveraging the Latest Technology to Engage Adult Learners

Recently, our team hosted a webinar with our partners at RNL sharing the latest trends in adult and online learner engagement and how leading institutions are leveraging live streaming and online chat to engage these unique audiences. Topics discussed include: The latest numbers with respect to adult learner engagement and opportunity Key considerations when developing […]

Read More

FIX your RFI

Research from RNL confirms what we all know: Students don’t like to fill out long forms. In fact, nearly half of high school seniors and over one-third of juniors acknowledge stopping filling out a form because it was too long. Of course, we also know that students want engagement from colleges and universities to be personalized at every turn. […]

Read More