About:grogers

The Great Admissions and Enrollment Reset

There’s no doubt that many colleges and universities are facing immediate threats to their financial survival as a result of the COVID-19 pandemic. When Robert Zemsky, a professor at the University of Pennsylvania, stated in his recent book, The College Stress Test, that 10 percent of the nation’s colleges were at risk of closing, his prediction sounded dire enough. Recently, he told ABC News, “We think another 10 percent is at risk because of the virus.” It’s not surprising that throughout the country, colleges and universities are engaged in desperate operations to rescue their 2020-21 enrollments. […]

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Road Runners, Don’t Zoom.

A rite of passage for many higher ed pros, travel has been a cornerstone of the college recruitment process for decades. Whether a fresh graduate in their first job or a seasoned admissions professional, high schools and community colleges across the country have welcomed fall college visitors with open arms.

Of course, thanks to digital channels, a lot has changed over the last 10+ years. Most significantly, the college search and choice process no longer begins when a senior hits their final year of high school. […]

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Why Babson College knows the pre-COVID recruitment model is in the past

On Friday, March 13, the Babson College Office of Undergraduate Admission sent out decision letters for the Class of 2024. While excited to start engaging our admitted students, we also knew that this was likely the last “normal” thing we would do in this admission cycle. Two days before the college announced that current students would not return to the campus for the rest of the semester due to the escalating threat of the COVID-19 virus. […]

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