Maximizing Early Admit Yield

Valencia College has become an innovative leader in higher education with a reputation for student success. Through a welcoming learning environment and a focus on improving student outcomes, Valencia provides an affordable, quality education to all who apply. […]

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Leveraging the Latest Technology to Engage Adult Learners

Recently, our team hosted a webinar with our partners at RNL sharing the latest trends in adult and online learner engagement and how leading institutions are leveraging live streaming and online chat to engage these unique audiences. Topics discussed include: The latest numbers with respect to adult learner engagement and opportunity Key considerations when developing […]

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FIX your RFI

Research from RNL confirms what we all know: Students don’t like to fill out long forms. In fact, nearly half of high school seniors and over one-third of juniors acknowledge stopping filling out a form because it was too long. Of course, we also know that students want engagement from colleges and universities to be personalized at every turn. […]

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Yield for Maximum Impact

How Stony Brook University Leveraged Virtual Events to Connect with Students About Stony Brook University Stony Brook is one of America’s most dynamic public universities. A center of academic excellence, Stony Brook is an internationally recognized research institution that offers all students a world-class education. Stony Brook is a large, 4-year, public university located in […]

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Talk Data to Me

The admissions hype machine has a predictable pattern.

First, we talk about rankings. One side says they don’t matter. Yet, magazine sales and PR machines would demonstrate otherwise. […]

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5 Steps to Dominating Your Content Marketing With Data You Already Have

We all know it. We all understand it. And yet, it’s so hard to do. What are we talking about? The common understanding that students want personalized and authentic content at each phase of their college search.

Content marketing can seem hard. This is why so many of us revert back to static drip campaigns and stuffy legacy content. What if I told you that this didn’t have to be the case … that the tools that you need to build high-impact content are already in your toolbox. […]

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Don’t Be Evil

In 2018 Google updated their code of conduct, removing “Don’t be Evil” as their mantra and replacing with a tweaked “Do the right thing”. This slight variance speaks volumes as the difference between “evil” and “right” can be in the eye of the beholder. […]

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Mass Personalization at Scale

How the United States Naval Academy Exceeded Parent and Student Engagement Objectives About the USNA As the undergraduate college of our country’s naval service, the Naval Academy prepares young men and women to become professional officers of competence, character, and compassion in the U.S. Navy and Marine Corps. Naval Academy students are midshipmen on active […]

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