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Higher Ed Live

Our Latest Insights

Conduit + Engage = Yield

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Major Miss

We’ve long known that students change their major multiple times during college. It’s a common admissions counselor talking point when speaking with an undeclared student. I, myself, went through at least 4-5 major changes as an undergrad. There were major/minor shifts and focus area changes, too. Bless my Registrar for helping make that all work. But what does such a large portion of your funnel changing their mind before they enroll mean for your recruitment strategy? […]

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Where Have All the Cookies Gone?

No longer can passive comm flows be enough to bring along your audience from Inquiry to Matriculation. Loss of cookies and the granular data they can provide means that attribution modeling is now more difficult than ever.  […]

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