Notre Dame Campus

How the University of Notre Dame built a strategic continuation of their engaging event with prospective parents quickly

Notre Dame Parents Panel on Conduit

About the University of Notre Dame

The University of Notre Dame is one of America’s leading undergraduate teaching colleges with 75 majors offered to their nearly 9,000 undergraduate students. Located in South Bend, Indiana, it is known for research advancements and a long list of accomplished alumni.

Focusing on an important part of student recruitment- parents and families

When the University of Notre Dame sets out to recruit their incoming class, they are keenly aware that the entire family is involved in the process. Parents often have even more questions than their student in learning about an institution and confirming the next steps towards their child’s dream of attending college. This fall, they planned a robust schedule of virtual events that were focused on students and their families.

Seizing opportunity is possible virtually

One event proved to be incredibly successful and warranted nimble and strategic shifting of plans. While utilizing Conduit to host an executive panel for parents to connect, the sheer number of questions and the thoughtful discussions that were happening was too much for the allotted hour. The team quickly added an additional “part 2” discussion to keep the engaging question and answer session going- a strategy not possible during the in-person open houses of the past. 

The Results

The initial event saw 1,300 parents log-in asking questions and hearing from 3 different Fighting Irish families. Due to the popularity of the event, they strategically decided not to wait until the next scheduled parent event but instead turned to the services at PlatformQ Education to add a last-minute additional event to the calendar two days later. Exclusively inviting the panel’s attendees, they saw immediately how effective that decision was when 400 came back to continue the conversations.

Welcome some of our newest partners:

Our Latest Insights

Spring Forward: Student Recruitment in a Post-Pandemic World

With a year of recruiting in a pandemic under our belts, enrollment leaders have two key challenges; continuing to incorporate virtual engagement at scale while simultaneously planning for a return to in-person programs. Unfortunately, the “when and how” for the latter is still a moving target. […]

Read More

Staff Picks: Top Virtual Events of 2020

With 2020 in the rearview mirror we’re taking a quick look back at some of our favorite uses of the Conduit platform to drive continuous and memorable engagement for a variety of student audiences. From student panels to orientations, and everything in between … here’s a quick look back at our staff picks for 2020! […]

Read More

PlatformQ Education Acquires Higher Ed Live, Relaunch Coming Spring 2021

PlatformQ Education, the leading developer of online engagement software and strategies, and mStoner, higher education’s premier creative agency, today announced PlatformQ Education’s acquisition of the Higher Ed Live professional development network.  […]

Read More