Evolving Approaches from “Virtual Events” to “Continuous and Consistent Engagement”
Change is hard. It always has been. During the height of the COVID pandemic, admissions officers were forced into uncomfortable change rapidly. Throughout it all, efficiencies and opportunities emerged. Then, in the aftermath, an interesting thing happened … The return of in-person programs and travel have forced an already under-resourced and burned out staff to do more with less … sound familiar?
As we begin yield season and start looking toward building demand for our future classes with a demographic cliff on the way … it’s time to completely rethink the place virtual engagement lives in our toolkit. Large scale virtual events were a product of their time. The priority is now how to develop a hybrid plan that maximizes engagement opportunities with prospective students while not burdening your team with high effort and low yielding work.
This leadership forum will discuss:
- The imperative to shift from a virtual event planning mindset to a focus on high impact and engaging communication planning
- Re-inventing new student search campaigns by leveraging behavioral engagement scoring of identified prospects over outdated modes like RFI/inquiry forms
- How to bridge the gap between in-person programs with virtual content while minimizing the added effort requested of your staff and campus community
Meet the Panelists
Jeffrey Baylor
Executive Director of Admissions
West Texas A&M University
Erin Boggan
Associate Director of Events
NC State
Elizabeth Orehovec
Senior Associate Director
University of South Carolina
Kevin Phillips
Vice President for Enrollment Management
Lees-McCrae College
Beth Wolfe
Executive Vice President for Enrollment Management
University of Charleston
Gil Rogers
Executive Vice President
PlatformQ Education
January 13, 2022
2 PM ET
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Admissions Visits During Omicron
Gil Rogers, executive vice president at PlatformQ Education, said via email that “the biggest challenge facing enrollment managers now is that they are being pulled in two different directions. On one hand they understand the value of digital engagement as a tool in their tool kit. On the other, they are under pressure to return to what their leadership deems ‘normal.’ All while being asked to make up for the Great Resignation. Furthermore, after two years of diminishing returns on attempt to replicate in-person experiences virtually, they are beginning to understand that a hybrid approach is less about virtual events and fairs and more about meaningful content. This is not too dissimilar to pre-pandemic when we understood that the right content at the right time via the right medium is what moves the needle.” […]
