ValenciaCollege-CaseStudy-bg

Valencia College Chat: Reaching an International Audience from Orlando

ValenciaCollege-CaseStudy-Desktop

About Valencia College

Valencia College is a community college founded in 1967 in Orlando, FL. It has a total enrollment of about 76,000 individuals who are both credit seeking and involved in continuing education programming. Classes are offered at six different locations as well as online to meet the flexibility needs of their learners. The 1,300 international students enrolled at Valencia College are from over 106 different countries.

Background

With the global pandemic putting a halt on in-person international recruitment efforts, Valencia College’s international admission and enrollment team built a strategic virtual plan. They capitalized on Conduit’s Campus Connect Live Chat Widget integration to build and connect with their prospective students. By embedding the chat widget on their website, live representatives from the college answer questions from the organic website traffic that visits their international admissions pages and conveys the welcoming environment that students will experience once they are able to come to campus. 

They effectively communicate with the international cohort they historically have brought to campus, despite incongruent time zones, by varying the chat hours they are available each day. The flexibility and accessibility their team provides to international students with the chat widget integration has helped their team foster lead and inquiry development. Helping students understand requirements, programs, next steps and more that is often hard to convey in static website copy truly provides a greater level of customer services as well as aids the team on moving prospects through the funnel in a more efficient manner.

Results

Since March 1st of 2020, the Valencia College International team has seen nearly 125,000 activities derived from their embedded chat widget. These vital connections between prospective students and the staff who serve them builds the relationships that are the backbone of international recruitment efforts.

Welcome some of our newest partners:

Our Latest Insights

Introducing EngagementIQ

As the leader in strategic digital content planning and top developer of branded institutional engagement platforms, PlatformQ Education is excited to introduce our latest resource: EngagementIQ! […]

Read More

Association of Presbyterian Colleges and Universities selects PlatformQ Education for Strategic Partnership

PlatformQ Education, the leader in digital strategy development and custom-branded engagement software, and the Association of Presbyterian Colleges and Universities (APCU) today announced a strategic partnership to support APCU members. This partnership will provide APCU-member institutions with access to PlatformQ Education’s industry insights for virtual engagement strategy development as well as opportunities to leverage the market-leading Conduit platform to develop institutionally-branded video streaming and engagement resources for prospective student and alumni engagement. […]

Read More

The Inequity of a Single Engagement Stream

Thoughtful engagement planning is a win-win for admissions teams and student audiences alike. Increasing accessibility to information exponentially increases equity in the college search process. Increasing accessibility to information also enables your team to connect with more students from diverse backgrounds and foster meaningful relationships that lead to positive yield outcomes. […]

Read More