Mobile-First, Video-Led, Digital Lead Qualification Communication Flow

Your solution for:

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Top-of-funnel Senior Search

You’ve purchased your lists from Niche, ACT | NRCCUA, CollegeExpress and more. Now you need to provide quality content while simultaneously determining which leads should be moved from prospect to inquiry.

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Sophomore and Junior Early Outreach

You’ve got sophomores and juniors that you know are more likely to enroll given the early outreach but you don’t have the staff time to dedicate to keeping them interested.

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Consistent Parent Engagement

You know how vital parents and families are to the college decision process but your engagement efforts for that population have gaps.

It’s time for Conduit Convert.

How It Works

Automated Audience Segmentations and Testing

With built-in analytics from both Conduit and Convert, we’re able to take list segmentation to another level! After each email send, we’ll review with you the results from email behavior and Conduit platform behavior to evaluate future sends. Subject line and copy testing brings additional insights into what your particular audience prefers from your communication flows to inform the development of your event marketing campaigns as well.

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Enhanced Email Templates

Embedded video, slideshow, GIFs and more that are tailored to each recipient’s email client as well as the device they open on. These assets are designed by our team to help make your search emails stand out from the crowd, and provide an opportunity for students to engage with your content before they even leave Gmail!

Live Clicker In Email

Behavior-Based vs RFI Form-Based

Rather than using clunky forms requesting more information about students, let them show you their interests and concerns through the behavioral reporting in Conduit. Academic interests are determined by which academic videos are viewed, biggest hurdles to enrollment are discovered by which student life or financial aid content is consumed and which documents are downloaded. Your strategic understanding of your incoming class just got a whole lot smarter and easier for students to enjoy.

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Driving Audience to Dedicated On Demand Conduit Instance

All of the Conduit reporting you love, neatly separated on its own instance and free from overlap to your ongoing strategic events. This dedicated instance has the Conduit Connect capabilities for your team to engage in the chat when Convert emails are scheduled to send. Student’s personalized QToken links are embedded into the emails to give them 1-click access to your on demand library. Your QTags and other embedded tracking pixels collaborate seamlessly to inform your current digital advertising strategies and marketing attribution modeling.

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Connects with Workflow

Personalization at scale with Workflow can align with the insights gained through Conduit Convert. Campaign emails trigger from Conduit reporting of each student’s Workflow actions. Next level recruitment is here.

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Our Latest Insights

Consortium of Universities of the Washington Metropolitan Area selects PlatformQ Education as a Preferred Vendor

PlatformQ Education (PQE), the leader in digital strategy development and custom-branded engagement software, and the Consortium of Universities of the Washington Metropolitan Area recently signed an agreement to include the company as a preferred vendor for member institutions. […]

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Advocating for the Concerned

Those in the Prepped category start their college search earlier than any other group, making Prepped students ideal targets for your freshman and sophomore college search outreach. These students usually identify as members of minority groups and typically come from public high schools in rural communities in the northern midwest. […]

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PlatformQ Education Introduces the Center of Virtual Engagement, Integrated New Student Search

The availability and adoption of tools like virtual tours, AI chatbots, digital maps, virtual reality experiences and more exploded since the advent of the COVID-19 pandemic. The challenges facing higher education professionals with the availability of these disparate tools include: ensuring the institution’s brand is represented consistently, fully utilizing behavioral data derived from these platforms, and maximizing the effectiveness of outreach and personnel resources. […]

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