The evolving landscape of virtual student engagement

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What our partners have to say

“One of the gains we saw in our recruitment efforts this fall due to our shift to virtual and utilizing the Conduit platform was our ability to offer our Bringing the U to You events in all 50 states—something we have never done before. We saw this as an opportunity to not only host these events in the markets where we have done them in the past, but to also reach out to completely new markets. Through this series of events, we had students join every event we held. Furthermore, we continued to see engagement after the actual event because the sessions were available on-demand. This is something that would not have happened with live, in-person events.”

Mateo Remsburg, Ed.D.

Director of Recruitment University of Utah

“Recent alumni panels are a highly impactful way to engage successful individuals with direct ties to Babson College while not asking for a heavy commitment of their time. In less than an hour we were able to have great personalities sharing their direct perspectives, and most importantly outcomes, of their Babson experience with nearly 100 engaged prospects. This was far more meaningful to the alumni, the institution, and those prospective students than any singular financial contribution would have been. While first presented as a live panel, this also makes for great on demand content within our broader continuous outreach to new prospective students.”

Courtney Minden

Vice President for Enrollment Babson College

“We knew we needed to act quickly and adapt given the global pandemic and the shift to virtual-only options. An engaging and reliable platform where we could host thousands of students for our marquee open house event and beyond was critical to our success. The events we produced with PlatformQ Education on Conduit have enabled us to combine live and pre-recorded content into a truly unique experience with great results.”

Elizabeth Orehovec

Senior Associate Director graduate Admissions University of South Carolina

“At Notre Dame, we developed a virtual strategy that goes beyond our traditional in-person family events. We’ve created virtual regional events that bring together both parents and students in evening information sessions. This way, enrollment officers are able to reach families at their homes, while also avoiding the screen fatigue that arises when staff members are expected to host numerous separate events.”

Joyce Lantz

Director of Recruitment and Communications University of Notre Dame

“Conduit has changed the virtual event game! As we are navigating the virtual programming world- Conduit’s webcast platform has been a mainstay for UMKC. We were able to continue our virtual presence throughout the pandemic, but also plan for the future. Conduit will continue to be an accessible option for our students even as we transition back to campus.”

Annie McKenzie

Assistant Director of Special Events UMKC

Matters

PlatformQ Education understands that the way students and schools connect has evolved. To support institutions looking to improve conversion and yield, we build best-in-class engagement tools that help our partners better connect with their student audience.

Years in Virtual Engagement Planning

Partners

Events Annually

Ready to plan your

open house?
orientation?
parent session?
application workshop?
accepted student event?
financial aid session?
pre-departure event?
student roundtable?
alumni spotlight?

Our Latest Insights

Major Miss

We’ve long known that students change their major multiple times during college. It’s a common admissions counselor talking point when speaking with an undeclared student. I, myself, went through at least 4-5 major changes as an undergrad. There were major/minor shifts and focus area changes, too. Bless my Registrar for helping make that all work. But what does such a large portion of your funnel changing their mind before they enroll mean for your recruitment strategy? […]

Where Have All the Cookies Gone?

No longer can passive comm flows be enough to bring along your audience from Inquiry to Matriculation. Loss of cookies and the granular data they can provide means that attribution modeling is now more difficult than ever. […]

What Happens When Everyone Hosts Virtual(ly the Same) Recruitment Events?

“…every piece of mail she gets is the same. Apparently the virtual presentations are even worse.”

Being the same isn’t inherently bad, but for institutions that benefit from differentiation, brand reinforcement, and positive user experience, it presents a huge missed opportunity to stand out with their prospective students. […]