Connected Engagement

PlatformQ Education, the leading developer on digital engagement strategies and software, and Concept3D, the leader in location driven interactive mapping and virtual tour experiences, today announced a strategic partnership that will provide expanded insights into virtual touring and mapping as well as an enhanced virtual experience for prospective applicants through integration of PlatformQ and Concept3D solutions. […]

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Admissions Visits During Omicron

“The biggest challenge facing enrollment managers now is that they are being pulled in two different directions. On one hand, they understand the value of digital engagement as a tool in their tool kit. On the other, they are under pressure to return to what their leadership deems ‘normal.’ All while being asked to make up for the Great Resignation…” […]

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The Power of Personas

The COVID-19 pandemic forced admissions and marketing professionals to adapt and evolve more rapidly than we ever have before. Our marketing messaging moved out of the mailbox and inbox into a new frontier. We are now fighting for screen time. While the ability to share, stream and simulcast has never been easier, the pressure is on to ensure that we’re creating content that’s actually worth watching. […]

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NACAC PAGE HEADER

PlatformQ Education Introduces the Center of Virtual Engagement, Integrated New Student Search

The availability and adoption of tools like virtual tours, AI chatbots, digital maps, virtual reality experiences and more exploded since the advent of the COVID-19 pandemic. The challenges facing higher education professionals with the availability of these disparate tools include: ensuring the institution’s brand is represented consistently, fully utilizing behavioral data derived from these platforms, and maximizing the effectiveness of outreach and personnel resources. […]

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NACAC PAGE HEADER

PlatformQ Education Introduces the Center of Virtual Engagement, Integrated New Student Search

The availability and adoption of tools like virtual tours, AI chatbots, digital maps, virtual reality experiences and more exploded since the advent of the COVID-19 pandemic. The challenges facing higher education professionals with the availability of these disparate tools include: ensuring the institution’s brand is represented consistently, fully utilizing behavioral data derived from these platforms, and maximizing the effectiveness of outreach and personnel resources. […]

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Do not over expand, education sector warned

Speaking with Gil Rogers, from digital firm PlatformQ Education, on Higher Ed Live’s industry discussion feature ‘Fireside Chat’, Napolitano recalled the over expansion in consumer choice by both McDonalds and Starbucks, and reminded institutions that they could connect with students with “limited offerings… because the way you present your offerings is relevant to that buyer”. […]

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How One University Is Outsmarting Enrollment Challenges During The Pandemic

As new variants of COVID-19 continue to upend the higher education landscape, colleges and universities are bracing for what could be another year of record enrollment declines. Among the sectors of higher education that have felt these challenges most acutely are regional public four-year universities. In many communities, these institutions provide pathways to upward mobility for students at a range of income levels and backgrounds. But even before the pandemic, there was a growing consensus across higher education that many regional public universities would need to retool and evolve their historic mission of inclusive access to meet changing demographics and regional workforce needs. […]

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