Major Miss

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We’ve long known that students change their major multiple times during college. It’s a common admissions counselor talking point when speaking with an undeclared student. I, myself, went through at least 4-5 major changes as an undergrad. There were major/minor shifts and focus area changes, too. Bless my Registrar for helping make that all work. But what does such a large portion of your funnel changing their mind before they enroll mean for your recruitment strategy? […]

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Where Have All The Cookies Gone? in green and blue text with a chocolate chip cookie in the space for the second O in Cookie. The PlatformQ Education logo is in white at the bottom on the image.

Where Have All the Cookies Gone?

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No longer can passive comm flows be enough to bring along your audience from Inquiry to Matriculation. Loss of cookies and the granular data they can provide means that attribution modeling is now more difficult than ever.  […]

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Island Time: Preview Event Despite Poor Weather

This year, TAMU-CC utilized their strategic experience coordinating virtual events to bring Island Day to life when families could not come to campus. During virtual events hosted on the Conduit platform, students and families have an opportunity to watch live presentations, student panels, chat with representatives and watch on-demand videos.

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Welcome to Morehouse | Admitted Students Event

Last year, Morehouse College found themselves needing to run their Admitted Student event virtually at the beginning of the pandemic. This year, through their new partnership with PlatformQ Education, they were able to host this two day event on Conduit with all of the bells and whistles to provide an engaging environment for attendees to learn, ask questions, connect, and prepare to become part of the Morehouse community. […]

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PQCast Completes Beta, Unlocks “Bring Your Own Video” Approach to Virtual Engagement

In response to the COVID-19 pandemic, colleges and universities pivoted quickly to incorporate virtual events into a process that traditionally was reliant on in-person interactions.  One year later, meeting software like Zoom and Webex are a part of daily life. The Conduit platform has led the digitization of the recruitment and enrollment process by empowering admissions and marketing professionals to build continuous and consistent content in addition to hosting large scale virtual events.  […]

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So Nice They’ll Do It Twice: Marine Science Preview Event for Eckerd College

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Organizing faculty, current students, and staff is always a challenge for in-person events and trying to coordinate that many presenters for virtual experiences can be an even greater feat. Eckerd used all the tools in their toolbelt to put on a successful event by communicating with their strategy team and connecting their faculty with prospective students who are interested in Marine Sciences. […]

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The Truth About Stealth

Do you know how much effort it takes to fill out your application? To coordinate with the counseling office to get transcripts sent? For those that still have application fees, you know students do not accidentally pay those without knowing one thing about your school.  […]

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NC State: For the Experience

Organizing numerous faculty, current students, and staff is a challenge for in-person events and trying to coordinate that many presenters for virtual experiences can be an even greater feat. NC State took full advantage of the strategy consulting from PlatformQ Education’s team to develop a structure that would be easy and engaging for attendees and presenters. […]

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