Gil Rogers, executive vice president at PlatformQ Education, said via email that “the biggest challenge facing enrollment managers now is that they are being pulled in two different directions. On one hand they understand the value of digital engagement as a tool in their tool kit. On the other, they are under pressure to return to what their leadership deems ‘normal.’ All while being asked to make up for the Great Resignation. Furthermore, after two years of diminishing returns on attempt to replicate in-person experiences virtually, they are beginning to understand that a hybrid approach is less about virtual events and fairs and more about meaningful content. This is not too dissimilar to pre-pandemic when we understood that the right content at the right time via the right medium is what moves the needle.” […]
Join Zach Busekrus, Founder of Enrollify, and Gil Rogers, Executive Vice President at PlatformQ, for an action-packed brainstorming session on what higher ed marketing in 2022 will look like. […]
Meet Robert Rosenbloom, Founder and CEO of PlatformQ Education.
Robert came from a family of entrepreneurs. His grandfather started his own real estate business after immigrating from Europe and his father also started and ran his own business. […]
Franciscan University of Steubenville shares how they leveraged virtual engagement as a key tool to engage, enroll, and yield students. […]
We all agree that there’s something to be said for the “aha” moment a student experiences when they realize your institution is the one for them. But how can we create that “aha” moment beyond the in-person tour and make it possible in a virtual environment?
“We just have to get them on campus. I know that once they step foot on our campus, they will feel that ‘aha’ moment and know that our school is the one for them.” We have all heard this phrase in one form or another, and many of us have believed it up until the pandemic forced colleges and universities to pivot to virtual options.
If you aren’t keeping up with the sea of changing marketing and data privacy updates, you’re not alone. However, as your partner in virtual engagement, we want to ensure you understand the hurdles you are (or will soon be) facing and — more importantly — prepare you with the unified and easy-to-manage tools to level-up your enrollment efforts. […]