Advocating for the Concerned

Those in the Prepped category start their college search earlier than any other group, making Prepped students ideal targets for your freshman and sophomore college search outreach. These students usually identify as members of minority groups and typically come from public high schools in rural communities in the northern midwest. […]

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PlatformQ Education Introduces the Center of Virtual Engagement, Integrated New Student Search

The availability and adoption of tools like virtual tours, AI chatbots, digital maps, virtual reality experiences and more exploded since the advent of the COVID-19 pandemic. The challenges facing higher education professionals with the availability of these disparate tools include: ensuring the institution’s brand is represented consistently, fully utilizing behavioral data derived from these platforms, and maximizing the effectiveness of outreach and personnel resources. […]

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Embracing the Stressed

Those in the Prepped category start their college search earlier than any other group, making Prepped students ideal targets for your freshman and sophomore college search outreach. These students usually identify as members of minority groups and typically come from public high schools in rural communities in the northern midwest. […]

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Searching for Something New

Students and families have changed the way they navigate learning about and deciding on colleges and universities. This shouldn’t surprise anyone, but now admissions offices must adapt to this change in audience expectations while staying current with the changing marketing landscapes and managing their balancing act of engagement through hosting in-person, traditional recruitment efforts and the virtual content we’ve all seen as highly effective and efficient.  […]

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Captivating the Prepped

Those in the Prepped category start their college search earlier than any other group, making Prepped students ideal targets for your freshman and sophomore college search outreach. These students usually identify as members of minority groups and typically come from public high schools in rural communities in the northern midwest. […]

Read More

NACAC PAGE HEADER

PlatformQ Education Introduces the Center of Virtual Engagement, Integrated New Student Search

The availability and adoption of tools like virtual tours, AI chatbots, digital maps, virtual reality experiences and more exploded since the advent of the COVID-19 pandemic. The challenges facing higher education professionals with the availability of these disparate tools include: ensuring the institution’s brand is represented consistently, fully utilizing behavioral data derived from these platforms, and maximizing the effectiveness of outreach and personnel resources. […]

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Do not over expand, education sector warned

Speaking with Gil Rogers, from digital firm PlatformQ Education, on Higher Ed Live’s industry discussion feature ‘Fireside Chat’, Napolitano recalled the over expansion in consumer choice by both McDonalds and Starbucks, and reminded institutions that they could connect with students with “limited offerings… because the way you present your offerings is relevant to that buyer”. […]

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Reaching the Optimists

In the college search process, students expect virtual engagement opportunities now more than ever. Your future class of 2026 will be counting on this and they still may not feel comfortable with, or be able to afford, traveling to your campus. […]

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University of South Dakota Alumni

Creating engaged and connected alumni starts with ensuring they feel those supportive connections BEFORE they leave their educational pursuits at the institution. USD provides live and on-demand virtual experiences for their university community of students, staff, faculty and alumni in a dedicated platform on Conduit to give easy-to-access and easy-to-organize opportunities to stay informed and involved. […]

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