
Tactics for Video-Powered Student Recruitment — Part 1
During the height of the pandemic, the rapid shift to a virtual environment led many institutions to copy the structure of their in-person events in the digital sphere. While there’s still value in live events, it’s unsustainable to build a virtual strategy centered around these types of engagements; particularly when trying to translate a day-long in-person open house into an online experience that will keep viewers engaged along the way. […]