Tactics for Video-Powered Student Recruitment — Part 1, person in a chair looking at a laptop

Tactics for Video-Powered Student Recruitment — Part 1

During the height of the pandemic, the rapid shift to a virtual environment led many institutions to copy the structure of their in-person events in the digital sphere. While there’s still value in live events, it’s unsustainable to build a virtual strategy centered around these types of engagements; particularly when trying to translate a day-long in-person open house into an online experience that will keep viewers engaged along the way. […]

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Blog-Post-Virtual Tours

The “AHA” Moment: Reimagining Virtual Tours

“We just have to get them on campus. I know that once they step foot on our campus, they will feel that ‘aha’ moment and know that our school is the one for them.” We have all heard this phrase in one form or another, and many of us have believed it up until the pandemic forced colleges and universities to pivot to virtual options.
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Marketing and Data Privacy Updates. Cartoon image of a woman editing emails at her desk.

Marketing Changes | Engage Events and Conduit

If you aren’t keeping up with the sea of changing marketing and data privacy updates, you’re not alone. However, as your partner in virtual engagement, we want to ensure you understand the hurdles you are (or will soon be) facing and — more importantly — prepare you with the unified and easy-to-manage tools to level-up your enrollment efforts. […]

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Access Babson

Access Babson is designed to support U.S. high school seniors traditionally underrepresented and/or underserved in higher education including: low income, first generation, rural, African American, Latinx, Native American, or Asian American students and is open to any student committed to creating an equitable and inclusive community. […]

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